Starring: Channing Tatum, Sienna Miller, Marlon Wayans
Directed by: Steven Sommers
Rating: ★★
WARNING: This film contains advertisements.
The entire movie is one big product placement. And that isn’t necessarily a bad thing. The vehicles featured in the film are really cool, and would make cool toys, but the film makes no attempt to hide itself as a marketing ploy, even having characters saying things like “just look at all of its accessories!”I wasn’t sure if this was a self-aware mock or not, but it was repeated several times, as well as the hideously obvious product placement (“Hey, who here likes Hubba Bubba? Anyone? It helps me, a patriot who serves in the US army, get through gun fights!”)
This film’s plot really makes no sense at all. Whoever wrote the screenplay must have thought that complicated equals intelligent, but here it just equals unintelligible and stupid. I would have rather they just had a two dimensional villain who says “I want to take over the world” rather then a two dimensional villain who has an extremely round about way of saying that he wants to take over the world. Most of the plotting is predicable and mind numbing, but there is a very clever plot twist, one that elevates the film and enhances its story so that it isn’t entirely bad (although it has to be one of the worst).
But bad plotting and scripting doesn’t mean it is a bad film. The action sequences are fun and exciting, the characters are occasionally funny, and often sexy (they usually rip their clothes off just to parade around the screen). The film’s strength is definitely the fighting sequences and action set pieces, which are great entertainment at its exhilarating best. Channing Tatum gives a moderate performance, Sienna Miller is pure sex on a stick and Marlon Wayans provides a stereotypical comic relief sidekick, but one who you actually like.
Director Steven Sommers has always known how to direct an action film, and he once again proves that he can create hugely enjoyable action sequences that you want to watch. It is just a shame that this was the main focus of the film, and a flimsy cardboard plot was poorly glued around bits of the film that actually sparkle. Why didn’t anyone read this script before throwing money at it? Well I think we all know the reason why, but it would be nice to see a corporation driven film that actually makes some sense. They might as well attempt to hide the advertisements from us by creating a legitimate plot!
But as you can see from my rating, I obviously did find something to like from the film, and I would advise anyone who likes action films to have a go at watching G.I Joe: The Rise of the Cobra, just so that they can be subconsciously told what to buy. Boy, I certainly feel like having a mouth-watering piece of Hubba Bubba! Don’t you?
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